2008-03-10 The Strangelove / Strangelove 的誕生

Los Angeles fashion trends have made a dramatic turn in the past ten years. Local indie brands have risen to take over the streets of Robertson, Melrose, throughout Hollywood and West Lost Angeles. Trend setters no longer look for just established European labels. Celebrities and the nightlife influencers want something to stand out in limelight. The demand for the edgy and rare has created the emergence of local indie names that give a face lift to Los Angeles fashion.

Strangelove is a Los Angeles brand that makes high-end automatic timepieces. We're not here to design watches that represent the city of Los Angeles; we're inspired by the idea of what Los Angeles means to us. We are about passion, passion of preserving and glorifying the independent fashion spirit on a watch -- something that has never been done.

Only 100 pieces of each edition were made, all individually numbered, to flow through the hands of local celebrities, rock stars, trend-setters, and dedicated loyalists. Before the official release, a good number of celebrities have already reserved their favorite numbers.

Strangelove brand timepiece can only be found in specialty stores, our own website, and finer boutiques throughout the city.

洛杉磯的時尚趨勢在過去的10年中有了劇烈的變革。從好萊塢到西洛杉磯，地方的自創品牌興起並占領了Robertson， Melrose的街道。潮流的引領者不再是大歐洲品牌，地方自創品牌精神的興起更新了洛杉磯的時尚層面。 這更得到了著名人士和夜店常客强力支持，　因爲他們喜好次文化，罕見，讓他們站立於眾人注目的星光中。

來自洛杉磯的Strangelove是設計與研發時尚的機械錶品牌。我們意不在於設計一支代表洛杉磯的手錶，而是啟發出洛杉磯對我們有着什麼樣的意義。其實真正代表我們的是熱衷，熱衷於保存和讚頌獨立時尚精神在手錶上，一個没人踏入的領域。

每一種款式的製作都是限量100支, 並且都有獨自的編號，它們將收藏在地方著名人士、搖滾明星、領導潮人和致力忠誠於Strangelove品牌之人的手。在正式發行前，許多著名人士已經預購了他們喜愛的编號。

Strangelove品牌手錶將只在少數的名牌商店、我們自己的網站，和特選的精品店出現。